UGC Feed in Endlss help brands monitor organic conversations happening across social platforms. Instead of manually searching TikTok or Instagram, UGC Feed surface posts where creators mention your brand, use your campaign hashtags, or talk about relevant keywords.
This makes it easier to:
Discover creators already talking about your brand
Identify warm creator partnership opportunities
Track campaign hashtags and product mentions
Turn organic advocates into paid partnerships
UGC Feed works alongside other discovery tools in Endlss:
Discover – Proactively find new creators
Favorites – Track creators you want to work with
UGC Feed – Monitor real-time organic brand conversations
Together, they create a complete creator discovery workflow.
How to Create a UGC Feed
Follow these steps to create a custom feed that tracks brand mentions or campaign keywords.
Go to UGC Feed in the Brand Portal.
Select the + button in the upper-right corner.
Enter your Feed Name.
Add a short Description (optional but helpful for organization).
Add the signals you want to track:
Hashtags (example: #drinkendlss)
Brand handles (example: @drinkendlss)
Keywords (example: Endlss electrolytes)
Select Create Feed.
Your feed will begin collecting relevant posts from social platforms.
Example Feed Setup
Feed Name: Brand Mentions
Tracking:
Endlss
@drinkendlss
#drinkendlss
How to View and Refresh a Feed
Once your feed is created, you can monitor new posts in real time.
Select the Feed you want to view.
Review the stream of posts mentioning your brand or keywords.
Check the Last Refreshed timestamp
Select the Refresh button to pull the newest posts.
Note: UGC Feed automatically refreshes several times per day, so new content will continue to appear even if you don’t manually refresh.
Each post typically shows:
Creator username
Platform (TikTok or Instagram)
Post preview
Engagement metrics
Post timestamp
How to Manage or Edit a Feed
Feeds can be updated at any time.
Open the feed you want to manage.
Select Edit Feed.
Update any of the following:
Date range
Keywords
Hashtags
Brand handles
Select Save Changes.
To remove the feed entirely, select Delete.
Actions You Can Take From a Feed Post
UGC Feed is designed to help you quickly evaluate and recruit creators.
From any post in the feed, you can:
Ignore a Post
Select Ignore if the post is not relevant.
This removes it from your feed view.
View the Original Post
Select View Original to open the post directly on TikTok or Instagram.
View the Creator Profile
Select the post to open the creator’s profile and take action.
From the creator profile, you can:
Add to Favorites
Send an invite
Send a gift
Message the creator
This makes it easy to convert organic creators into active partnerships.
Why UGC Feed Matters for Brands
UGC Feed helps brands spot opportunities they might otherwise miss.
With UGC Feed, brands can:
Identify creators already promoting their products
Monitor campaign hashtags in real time
Discover high-intent creator partners
React quickly to trending or viral posts
Recruit creators directly from organic content
Instead of reactive influencer discovery, brands can act immediately when the right creator appears.