The UGC tab on an influencer’s profile shows the user-generated content (UGC) they’ve posted about your brand. It’s a quick way to check what someone’s shared and how it’s performing without leaving Endlss. This guide is for brands managing influencers on Endlss.
How do I find an influencer’s UGC?
Follow these steps to open the UGC tab:
Go to Roster.
Select the influencer’s name to open their profile.
Select the UGC tab.
Posts are listed with the newest first.
What can I see on each post?
Each post card shows:
The date the post went live
Likes, comments, and views
Est. reach: an estimate of how many unique accounts saw the post
Est. impressions: an estimate of how many times the post was seen
The post caption (select More to read the full caption)
Select the info icon next to the estimates to learn how they’re calculated.
You can also take action on each post:
Select Save to add it to a board.
Select View Original to open the post on Instagram or TikTok.
Which posts show up in the UGC tab?
The UGC tab pulls from your UGC feed. If a post from the influencer appears in your feed, it appears on their profile too. This includes older posts.
Your UGC feed tracks Instagram and TikTok posts that use the hashtags and mentions you’ve set up. To change what’s tracked, follow these steps:
Go to UGC.
Select UGC feed.
Select Edit feed.
🔥 Hot tip 🔥 Check the UGC tab before sending a gift or offer to see how an influencer’s past content performed.
Frequently asked questions
Why doesn’t an influencer’s UGC tab show any posts?
The tab only shows posts captured in your UGC feed. If the influencer hasn’t used your tracked hashtags or mentions, the tab stays empty. Check that your feed includes all your brand’s handles and hashtags.
Can I see posts that don’t mention my brand?
No. The UGC tab only shows content where the influencer mentions your brand.
Does the UGC tab show YouTube posts?
No. The UGC tab shows Instagram and TikTok posts only, based on what your UGC feed tracks.