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How Do Brands Add and Manage Favorites Using Social Handles?

Learn how to create lists, import social handles, and organize your Favorites for faster creator discovery.

Updated today

Managing your Favorite creators in Endlss is easy. Brands can create lists and import social handles, either manually or via a spreadsheet, to stay organized and move faster.


How to Create a Favorites List

Before adding handles, start by creating a list to keep things organized.

  1. Go to Favorites under the Influencers tab

  2. Select the + icon

  3. Select Create New List

  4. Enter a Name

  5. Select Create

Once created, your list will be available when adding Favorites.


How to Add Social Handles to Favorites

You can add handles in two ways: manual entry or spreadsheet import.


Option 1: Manual Entry

Best for adding a few creators quickly.

  1. Go to Favorites under the Influencers tab

  2. Select the + icon

  3. Select Add Favorites

  4. Choose a List (optional)

  5. Enter the Handle and select a Platform (Instagram, TikTok, or YouTube)

  6. Select Add Another (optional)

  7. Select Next

  8. Review your entries

  9. Select Add to Favorites


Option 2: Import a Spreadsheet (XLSX)

Best for bulk uploads.

  1. Go to Favorites under the Influencers tab

  2. Select the + icon

  3. Select Add Favorites

  4. Select Upload XLSX

  5. Download the template

  6. Enter data under Social Handle and Social Platform

  7. Upload the file

  8. Select Continue

  9. Select Next

  10. Review your entries

  11. Select Add to Favorites


How to Add Existing Favorites to a List

Already added a creator but forgot to assign them to a list? You don’t need to re-add them.

  1. Go to Favorites under the Influencers tab

  2. Find the existing Favorite

  3. Select the Vertical (⋮) icon

  4. Choose the List you want to add them to

The creator will be added to your selected list instantly.


How to Remove a Favorite

If you no longer want to keep a creator in your Favorites, you can remove them in seconds.

  1. Find the Favorite you want to remove

  2. Select the Vertical (⋮) icon

  3. Select Remove from Favorites


How to Filter Favorites

Once your Favorites are added, you can easily filter:

  • View specific lists you’ve created

  • Or browse all Favorites in one place

This makes it simple to segment creators by campaign, niche, or priority.


Creating lists and importing handles helps you stay organized and scale your creator strategy faster. Whether adding one handle or hundreds, Favorites keeps everything in one place.

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