Endlss pulls in your TikTok Shop sales so you can see influencer-driven revenue next to your other channels. This article shows brands where to find TikTok Shop numbers and what each one means.
How do I view TikTok Shop analytics?
Your TikTok Shop numbers live on the Analytics overview.
Go to Analytics > Overview.
Select TikTok Shop at the top of the page.
Use the date range menu or Filter to narrow your results.
All values are shown in USD.
What's in the TikTok Shop sales card?
The TikTok Shop sales card shows every sale in your shop and splits it into two groups:
Affiliate: sales credited to influencers. These feed your Creator-driven revenue.
Non-affiliate: all other shop sales. These are for reference only and aren't part of your other Endlss figures.
Each group shows when it last synced from TikTok Shop.
Why is creator-driven revenue lower than my TikTok Shop sales?
TikTok Shop counts every sale in your shop. Endlss only counts creator-driven revenue, which includes:
Items influencers were credited with, at their commission value.
Refunded items at zero.
Which analytics cards don't include TikTok Shop?
Some cards are marked Shopify only and don't include TikTok Shop data:
Link conversion
New customers acquired
Gifting ROI
How does TikTok Shop commission work?
TikTok charges and pays influencer commission for TikTok Shop sales. The Total commission paid card shows this amount on its own line, separate from commission paid through Endlss.
Frequently asked questions
Why does my dashboard show $0 revenue when I have TikTok Shop sales?
Your dashboard shows creator-driven revenue only. If none of your TikTok Shop sales came through influencers in the selected date range, it shows $0.
Can I see TikTok Shop and Shopify together?
Yes. Select All channels at the top of Analytics > Overview to see both side by side.