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What Are Smart Links and How Do I Use Them for Secure, Trackable Discounts

Generate secure, trackable influencer links with auto-applied discounts—eliminating coupon fraud and ensuring accurate attribution.

Updated today

​​Smart Links are a powerful way for brands and influencers to drive commerce with trustworthy, secure, and trackable affiliate links.

With this feature, you can generate unique influencer-sharing links that direct customers straight to your e-commerce store. When clicked, each link automatically creates a single-use discount code applied at checkout—eliminating coupon fraud and improving affiliate attribution accuracy.



Why We Built This

Traditional affiliate codes have long been plagued by:

  • Inaccurate attribution — difficult to verify which influencer truly drove the sale

  • Coupon fraud — codes being shared and reused beyond the intended audience

The Solution

Smart Links solve these issues by offering:

  • Secure attribution tied to unique customer clicks

  • Fraud prevention via one-time use codes

  • Direct-to-site traffic that supports brands’ retargeting and conversion funnels


🎯 Key Benefits

  • One-click influencer sharing — no setup required from influencers

  • Custom UTM source for campaign tracking

  • Automatic discount application at checkout


🔧 How It Works

  1. You create a Smart Link for an influencer in the Endlss Brand Portal.

  2. The link is shared by an influencer with their audience.

  3. When a prospect clicks:

    • They’re redirected to your store.

    • A unique, single-use discount code is generated and is valid for 24 hours.

    • The code is automatically applied at checkout.

  4. Once used, that code cannot be reused by the same shopper.

✅ This ensures attribution is precise and coupon abuse is eliminated.


📈 Tracking & Analytics

You will be able to:

  • Create and manage links from the Brand Portal

  • Monitor performance with revenue tracking and UTM reports

  • Match influencer-driven sales to commissions and earned orders


🔄 FAQ

Q: Do I need to make any changes if I was using Endlss with storefronts?

A: Yes, if you connected your Shopify with Endlss before May 12, 2025, you will need to add two extra scopes to enable Smart Links.

The two additional scopes are read_discounts and write_discounts. The instructions on how to do so can be found in the following article.

If you joined Endlss after May 12, 2025, no changes are needed.

Q: Can I edit links after publishing them?
A: No. Once a link goes live, its format cannot be changed.

Q: Can customers use the same link twice?

A: No. Each link generates a unique, single-use code per customer. To make a second purchase, the customer must use a new link.

Q: Will this affect influencer commissions?

A: Influencer earnings will be tied to the Smart Links. Orders placed through these links are attributed accurately and are trackable by brands.

Q: Is this replacing storefronts?

A: Yes. Storefronts will be replaced with direct-to-store Smart Links as the default.

Check out the Endlss resource library for best practices and inspiration on succeeding with influencer programs.


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