Smart Links are a powerful way for brands and influencers to drive commerce with trustworthy, secure, and trackable affiliate links.
With this feature, you can generate unique influencer-sharing links that direct customers straight to your e-commerce store. When clicked, each link automatically creates a single-use discount code applied at checkout—eliminating coupon fraud and improving affiliate attribution accuracy.
Why We Built This
Traditional affiliate codes have long been plagued by:
Inaccurate attribution — difficult to verify which influencer truly drove the sale
Coupon fraud — codes being shared and reused beyond the intended audience
The Solution
Smart Links solve these issues by offering:
Secure attribution tied to unique customer clicks
Fraud prevention via one-time use codes
Direct-to-site traffic that supports brands’ retargeting and conversion funnels
🎯 Key Benefits
One-click influencer sharing — no setup required from creators
Custom UTM source for campaign tracking
Automatic discount application at checkout
Optional Shopify overlay to display coupon details
Flexible link formats (custom URLs with brand name, influencer handle, or random IDs)
🔧 How It Works
You create a Smart Link for an influencer in the Endlss Brand Portal.
The link is shared by an influencer with their audience.
When a prospect clicks:
They’re redirected to your store.
A unique, single-use discount code is generated and is valid for 24 hours.
The code is automatically applied at checkout.
Once used, that code cannot be reused by the same shopper.
✅ This ensures attribution is precise and coupon abuse is eliminated.
📈 Tracking & Analytics
You will be able to:
Create and manage links from the Brand Portal
Monitor performance with revenue tracking and UTM reports
Match influencer-driven sales to commissions and earned orders
🔄 FAQ
Q: Do I need to make any changes if I was using Endlss with storefronts?
A: Yes, if you connected your Shopify with Endlss before May 12, 2025, you will need to add two extra scopes to enable Smart Links.
The two additional scopes are read_discounts and write_discounts. The instructions on how to do so can be found in the following article.
If you joined Endlss after May 12, 2025, no changes are needed.
Q: Can I edit links after publishing them?
A: No. Once a link goes live, its format cannot be changed.
Q: Can customers use the same link twice?
A: No. Each link generates a unique, single-use code per customer. To make a second purchase, the customer must use a new link.
Q: Will this affect influencer commissions?
A: Influencer earnings will be tied to the Smart Links. Orders placed through these links are attributed accurately and are trackable by brands.
Q: Is this replacing storefronts?
A: Yes. Storefronts will be replaced with direct-to-store Smart Links as the default.
Check out the Endlss resource library for best practices and inspiration on succeeding with influencer programs.
The product images shown are for illustration purposes only and may not be an exact representation of the product.