Smart Links are a powerful way for brands and influencers to drive commerce with trustworthy, secure, and trackable affiliate links.
With this feature, you can generate unique influencer-sharing links that direct customers straight to your e-commerce store. When clicked, each link automatically creates a single-use discount code applied at checkout—eliminating coupon fraud and improving affiliate attribution accuracy.
Why We Built This
Traditional affiliate codes have long been plagued by:
Inaccurate attribution — difficult to verify which influencer truly drove the sale
Coupon fraud — codes being shared and reused beyond the intended audience
The Solution
Smart Links solve these issues by offering:
Secure attribution tied to unique customer clicks
Fraud prevention via one-time use codes
Direct-to-site traffic that supports brands’ retargeting and conversion funnels
🎯 Key Benefits
One-click influencer sharing — no setup required from influencers
Custom UTM source for campaign tracking
Automatic discount application at checkout
🔧 How It Works
You create a Smart Link for an influencer in the Endlss Brand Portal.
The link is shared by an influencer with their audience.
When a prospect clicks:
They’re redirected to your store.
A unique, single-use discount code is generated and is valid for 24 hours.
The code is automatically applied at checkout.
Once used, that code cannot be reused by the same shopper.
✅ This ensures attribution is precise and coupon abuse is eliminated.
📈 Tracking & Analytics
You will be able to:
Create and manage links from the Brand Portal
Monitor performance with revenue tracking and UTM reports
Match influencer-driven sales to commissions and earned orders
🔄 FAQ
Q: Do I need to make any changes if I was using Endlss with storefronts?
A: Yes, if you connected your Shopify with Endlss before May 12, 2025, you will need to add two extra scopes to enable Smart Links.
The two additional scopes are read_discounts and write_discounts. The instructions on how to do so can be found in the following article.
If you joined Endlss after May 12, 2025, no changes are needed.
Q: Can I edit links after publishing them?
A: No. Once a link goes live, its format cannot be changed.
Q: Can customers use the same link twice?
A: No. Each link generates a unique, single-use code per customer. To make a second purchase, the customer must use a new link.
Q: Will this affect influencer commissions?
A: Influencer earnings will be tied to the Smart Links. Orders placed through these links are attributed accurately and are trackable by brands.
Q: Is this replacing storefronts?
A: Yes. Storefronts will be replaced with direct-to-store Smart Links as the default.
Check out the Endlss resource library for best practices and inspiration on succeeding with influencer programs.